Tiptoe (pitch)

This movie project was a pitch for the smart furniture brand Tiptoe.
The main idea was to transpose furniture : stool, bench, table, shelf in animals with a specific acting. The scenes would have took place in different cosy interiors to create specific stories.

There would have been as many movies as furniture and for each one a different story.

The movies would have been used in a digital campaign.

Client : Tiptoe
Artistic direction : Alex & Antoine

The movie below :
The movie is the story of a cat bench chasing flamingo stools in a jungle interior.

The concept :

Concept sketches...

The bench becomes a cat...

The stool becomes a flamingo...

Crocodile and cat benches...

Jellyfish and flamingo stools...